About us

Etrading Software was founded in 2005 with the goal of bringing efficiency and stability to the burgeoning electronic trading markets.  Using their expertise in etrading processes, the partners and their senior team developed strategies for existing and new participants in the etrading marketplace and implemented key projects to take these clients live.
As electronic trading markets matured and the pressure of regulation increased, Etrading Software was asked to facilitate consortium initiatives that allowed market participants to address common problems together.
This collaboration work has become core to Etrading Software’s business. In addition to our experience in managing a community, we apply our deep technical expertise to solve these common problems using open standards and commoditized technologies – lowering the cost for the industry as a whole.


The current climate of economic restraint and increased regulatory oversight provides a unique opportunity for capital market participants to achieve a step-change in IT efficiency by significantly increasing the use of common technical standards within the industry. Such standards allow the creation of an ecosystem of service providers that provide competing solutions for commoditized business domains, thereby allowing capital markets participants to focus their internal technology strategies and spend on their unique business propositions.

As a trusted partner to the majority of the world’s leading investment banks, Etrading Software is uniquely placed to facilitate the development of such market standards, by promoting change through existing standards bodies wherever possible, or through the creation of informal groups of participants that wish to collaborate together.  Across the capital market space we are now seeing the rise of utilities – not-for-profit organizations that offer services for common, non-competitive areas of market activity.

Etrading Software has three key considerations when driving collaborative initiatives:

Identifying clear business benefits

Identifying and communicating clear business benefits for participants: It is important that these are not only understood at the outset but also delivered.

Focus on adoption

If stakeholders need to adopt a new technical standard to achieve a better environment, it is important that any concerns with using new technology are addressed early and that their involvement with the design is continuous throughout the programme.

Industry Ownership

Etrading Software is keen to ensure that ownership of any IP created as part of collaboration initiatives is maintained and built upon. To that end, any IP that is sponsored by industry is handed back to the sponsoring stakeholders to ensure appropriate governance into the future.

At a high level, Etrading Software separates consultancy engagements into three sections:


Discovery consists of a comprehensive analysis of the current state, involving structured interviews and documentation review alongside gathering business drivers and expectations


Measurement creates the original baseline for performance and functionality. This allows the definition of success to be defined by key indicators


Improvement is actually implementing the proposed changes and is followed by further measurement to assess success


We provide advice to our clients ranging from bespoke consultations for specific issues to ongoing strategic consultancy and trusted advisor roles for large programs of work.  The strategic consultancy work often takes the form of a technology review contextualised by the business vision.  Etrading Software then builds a technological roadmap to meet the business goals.

Etrading Software’s approach to engagements is methodical, transparent and comprehensive – reaching both immediate sponsors and senior management to ensure clarity throughout the organization.  Clients rely on our track record of delivery and the depth of our technological expertise to solve their business problems

Our Senior Team

Sassan Danesh

Managing Partner

Grant Wilson

Managing Partner

Keith Waterton

Chief Financial Officer

James Haskell

Business Operations Officer

David Lane

Technology Operations Officer

Will Palmer

Chief Information Security Officer


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