Innovative technology solutions, with the user at the heart of the design.


Etrading Software is the global provider of technology-led solutions designed to assist financial institutions and industry initiatives address highly complex and constantly evolving market and regulatory challenges. Etrading Software designs, builds and operates technology solutions for the front office for fixed income OTC markets, allowing our clients to keep full governance and control using transparent and vendor-neutral solutions. 

The Financial Industry Landscape & Customer Challenges

Increasing Costs and Regulation

As the world becomes more global and interconnected, financial markets are no longer restricted to their local jurisdictions. As banks move into new markets, they are looking to create better efficiency and interoperability in order to remain competitive in this international arena.


The Financial Services industry is constantly facing costs which come with increasing demands to innovate, driven by competition and regulation, particularly in fixed income and foreign exchange OTC markets, placing ever-increasing pressure on individual organisations’ internal resources and systems. To help stabilise the financial markets in the wake of the 2008 crash, the industry has had to face a slew of new regulations year after year. While good for the industry as a whole, these new regulations pose serious challenges for firms who have to allocate resources away from developing core business strategies in order to meet their extensive compliance obligations. Failure to comply can result in serious penalties and reputational damage, which can create further competitive disadvantages for the organisation or even mean the termination of a business line, function or division.


Solving regulatory and market challenges requires a significant amount of human resource to keep pace with, understand and document the changing landscape, often alongside a significant change in technology. Trying to solve this challenge by developing ideas at incubation level on an institution by institution basis as well as collaboratively, demands substantial investment by each individual institution in areas that provide limited or no competitive advantage. There is a growing appreciation for how Etrading Software generates the advantages that come with collaboration to develop industry-wide utility solutions, thereby freeing firms to create competitive advantage elsewhere.

Increasing Workflow Efficiencies and High Quality Data

The move to electronic trading in fixed income and other asset classes puts pressure on firms to update their existing legacy systems and get to grips with the aggregation and standardisation of data or risk being left behind.


As more OTC trading turns electronic, there is a need for ease of connectivity to the ever-changing universe of exchanges and alternative liquidity venues in order to access the increasingly fragmented pools of liquidity. The data flowing down these connections also needs to be harmonised and sifted for quality. Finally, building standardised workflows to process the data is essential to allow firms to benefit from cross-border efficiencies, harmonised data, and realise the all-important marginal gains that interoperability can offer.

Disintermediation and Changing Trading Landscape

As the pace of electronification has increased, a few incumbent vendors have established the requisite connectivity between liquidity providers and liquidity takers. There is evidence to support the argument that the vendor-client interests become less aligned over time as the vendor’s dominance grows, with potential loss of governance for financial institutions and the increased risk of disintermediation between such institutions and their clients. This vendor dominance has slowed the pace of innovation in many cases and increased costs, at a time when market participants continue to struggle with sourcing real-time liquidity.

Why it matters

Mutualising Costs

It is becoming increasingly important to identify common areas where the industry can work together, where it is in everyone’s interest to standardise operations and processes. Through collaboration on commonalities, the industry is able to mutualise costs and increase efficiencies in non-competitive areas, freeing firms to focus time and resources in developing new opportunities that will generate revenue and establish competitive differentiators.

Innovative Technology

Addressing the rising technology cost is possible by industry participants working together to create innovative technology solutions truly designed by the market, for the market. This collaborative approach means that the evolution of the solutions is guided by industry users rather than the interests of the vendor. New technology can replace workflow legacy systems, or even build electronic systems where there are none.

Regulation as a Driver

By working together on regulatory challenges, market participants are able to minimise regulatory costs and uncertainty through shared analysis and implementation. Having a mutualised approach allows firms the flexibility to not only meet new regulatory requirements but also continue to develop the regulatory solutions together whilst keeping control of the associated intellectual property and governance. By using technology-driven, industry-led approaches, firms are able to streamline and automate regulatory requirements, thereby improving efficiency and reducing their overall commercial risk.


The Etrading senior team have years of experience in financial markets, and are well connected to key participants in the industry as well as the regulators.

Leadership-Team_Sassan Danesh@2x_

Sassan Danesh

Managing Partner
Leadership-Team_Grant Wilson@2x

Grant Wilson

Managing Partner
Leadership-Team_Keith Waterton@2x

Keith Waterton

Chief Financial Officer
Leadership-Team_James Haskell@2x

James Haskell

Business Operations Officer
Leadership-Team_David Lane@2x

David Lane

Technology Operations Officer
Leadership-Team_Will Palmer@2x

Will Palmer

Chief Information Security Officer
Leadership-Team_Paul Laborte@2x

Paul Laborte

Head of Dev
Leadership-Team_Erwin Tan@2x

Erwin Tan

Head of DevOps
Leadership-Team_Washie Lim@2x

Washie Lim

Head of QA
Leadership-Team_Jennifer Danganan@2x

Jennifer Danganan

Head of HR Manila
Leadership-Team_Mariano Corral@2x

Mariano Corral

Head of Accounting Manila

Talk to us and find out how our solutions can add flexibility to your business.